If you sell products that contain batteries (or batteries as standalone items) via online marketplaces, you may have seen a familiar message lately: “Provide your battery registration number” – and if you can’t, the listing gets paused or removed.

This isn’t random. It’s part of a broader shift toward stricter battery Extended Producer Responsibility (EPR) controls under the EU’s Battery framework.

Why marketplaces are asking for battery registration numbers

Battery EPR in Europe is not just a “manufacturer issue.” In many cases, the responsible “producer” is the business that first places the battery (or a product with a battery) on a specific national market—including distance sellers. The EU Battery Regulation strengthens lifecycle responsibility and supports stricter compliance expectations across the supply chain.

Marketplaces are responding by asking sellers for proof of compliance, and battery registration numbers are the simplest proof they can validate. Amazon, for example, explicitly instructs sellers to submit battery registration numbers via its compliance flows.

“I don’t sell batteries” – common cases that still trigger Battery EPR

You may still be in scope if you sell:

• Electronics with integrated or included batteries (e.g., headphones, trackers, tools, toys, lighting)
• Products shipped with batteries in the box (even if the battery is “just an accessory”)
• Bundles or kits that include batteries
• Private label products where you appear as the brand on the listing

The key point: if a battery is part of what you place on the market, Battery EPR can apply.

What to do when a marketplace asks for your battery registration number

Keep this practical. In most cases, getting your listings back online is about completing a few standard steps:

List the countries where you sell
Battery EPR is typically handled country-by-country. A number that works for one market may not work for another.

Confirm who the “producer” is
Is it your entity, your manufacturer, your importer, or your brand owner? Marketplaces usually want the registration linked to the responsible legal entity.

Register with the national authorities / join the right scheme
The exact route depends on the country. In Germany, for instance, battery registration is handled via stiftung ear, and they note the battery registration is a legally required permit.

Submit the number to the marketplace
This is the “unblock” step. Amazon’s Seller Central guidance (posted through its Seller Forums) describes submitting battery registration numbers through Account Health → Policy Compliance → Regulatory Compliance for relevant marketplaces/countries.

Keep the compliance running
Registration is usually not the end. Battery EPR commonly includes ongoing reporting and fees, and you’ll want a process that stays correct when SKUs, brands, or selling countries change.

One important note for cross-border sellers

Some countries introduce extra requirements for foreign sellers. Germany is a good example: stiftung ear has communicated that producers without an establishment in Germany must register via an authorised representative under the new battery rules.

You don’t need to memorise which country does what—just don’t assume “one EU setup” covers everything.

How Viron can help marketplace sellers

Viron supports marketplace sellers with Battery EPR end-to-end: scoping (what applies where), registrations, scheme coordination, reporting setup, and documentation – plus practical support for getting the right numbers submitted to marketplaces.

If your listing is down or you’re preparing for compliance checks, send us your selling countries + product types and we’ll come back with clear next steps. We reply to inquiries within 24 hours.